Add a page title

All
Work
Life

Jul 22, 2019
2 min

Getting on the mic'

Last week I was invited on to Revenue Architect Dave Wakeman's Podcast, The Business of Fun to talk all things sports marketing!

Oli Shawyer

Jun 7, 2019
4 min

It's more than just a game

How do you get people to travel to another country for a game of footy? We started here.

Oli Shawyer

Apr 12, 2019
2 min

Sports Marketing Summit

Sports marketing is going through one of the most radical periods the industry has seen. And this Summit wants to tackle it all.

Oli Shawyer

Jan 8, 2019
4 min

I don't know...

This post is about admitting and accepting that when it comes to key marketing questions asked, the answer should always be 'I don't know'.

Oli Shawyer

Dec 15, 2018
2 min

Getting to market

Following the unpacking of our research (Phase 1) and the prioritisation of our objectives (Phase 2) through a series of strategic worksh...

Oli Shawyer

Nov 29, 2018
2 min

Mapping our audiences

Accompanying our ability to segment sports spectators in South Australia, we can now clearly define and profile these segments (for confi...

Oli Shawyer

Nov 22, 2018
1 min

Who are our audiences?

Generally when we think about sports fans, the image that comes to mind is often of someone who is highly passionate and committed. It’s ...

Oli Shawyer

Nov 14, 2018
3 min

The SA sport spectatorship market

Understanding the characteristics and make-up of the South Australian sports spectatorship market allows me to clearly define the paramet...

Oli Shawyer

Oct 20, 2018
3 min

Defining the market we operate in

In my previous post, I touched on the idea that "sports consumers" aren't that different to other consumers, both my way of loyalty and s...

Oli Shawyer

Oct 13, 2018
2 min

Understanding the "sports consumer"

As promised in my last post, I want to share some insight into a few key points of discussion that I think is far reaching in terms of it...

Oli Shawyer

Sep 30, 2018
1 min

Unearthing insight

Over the course of the last few weeks, as per my previous post, I defined and executed a market research brief for the strategic insight ...

Oli Shawyer

Jul 1, 2018
2 min

Knowing what to do... what not to do

I've always worked under the guiding principles that having a strategy is not (just) about defining the path forward with clarity and def...

Oli Shawyer

Mar 4, 2018
1 min

An intro to BE

Recently, I was invited into MCN for a guest-speaking session to cover off an introduction to behavioural economics, and how understandin...

Oli Shawyer

Feb 19, 2018
5 min

Thinking fashion, thinking ethical.

Over the course of nearly six months, two things happened in a relatively short time frame. The first was a trip down South (of Sydney) f...

Oli Shawyer

Feb 9, 2018
4 min

Some beliefs I have...

When it comes to marketing, whilst there are no universal principles that dictate law like the hard sciences, there are some non-negotiables

Oli Shawyer

Dec 1, 2017
6 min

(Forgotten) power of brand...

The rise of digital and the further fragmentation of the media landscape has been significantly reported on for many years. And the rise ...

Oli Shawyer

Nov 1, 2017
4 min

It's easy as 12...3..?

Disruption. I have a lot of conversations surrounding disruption. It's a natural fit for anyone working in my space. And they always ladd...

Oli Shawyer

Oct 1, 2017
5 min

Art of getting it so wrong...

Have you ever heard of the story of Trevor Field? In 1989 he visited an agricultural fair in Pretoria, South Africa where he met a water ...

Oli Shawyer

Sep 1, 2017
6 min

Resisting the irresistible...

With a few weeks off work recently, I found myself with plenty of time to dive into a number of books I'd been wanting to read for a whil...

Oli Shawyer

Dec 19, 2016
8 min

The six days before Christmas...

And the six things I took at of 2016. Where did 2016 go? Obviously I don't expect anyone to answer that, but it's getting harder and hard...

{"items":["5d350dfc7921060017ccab56","5cf6fb99c3cd940015da7130","5cb02fd448c1fb001577b3dd","5c35135b3ac7e607459a7e96","5c8ca918bda1fe001c6298ea","5c8ca2a8f53fae001cae3569","5c8c6d162613f1001b3246af","5c8c6737a1244f001c792234","5c8c636a2613f1001b323a53","5c8c50c828894e001c01a2d8","5c8c4c65a1244f001c78f629","5c8c3f6a2613f1001b3207ed","5a9c7c9083f0c105d1bd05b7","5a8aa1dac7d4b3001481d769","5a7d0ea68defe502bc5e4131","5a7aa59a19132c01cf481648","5a7aae7715970601f7772c47","5a7ab0069e7276025202c91e","5a7ab52f1ea495022fb8efa7","5a7ab62415970601f777392d"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgba(247, 247, 247, 0.75)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}

A brain dump of all things marketing and brand as they come to mind and I find the time to jot down.