Oli Shawyer
Listen: Indistractable
A must listen podcast - home truths and insights on staying focused and achieving goals.
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Oli Shawyer
- Apr 19
- 1 min
Strategy: Are we there yet?
Don't just create a great strategy - finish it!
Oli Shawyer
- Apr 13
- 1 min
Learning from others: NBL
Some learnings for us all from a recent interview with NBL owner Larry Kestelman
Oli Shawyer
- Apr 5
- 1 min
The Wrap is back
It's been too long. I've been buried in a huge amount of work for quite some time, but by publicly committing myself, I'm setting out to...
Oli Shawyer
- May 3, 2022
- 2 min
Not another podcast...
Well, I've done it.
Jumping on the bandwagon, I've obnoxiously taken the leap to join the annoying many and launched a podcast.
Oli Shawyer
- Feb 14, 2022
- 4 min
Every day...
In the continuation of rebirthing some of my old work, what we did with Cancer Council goes down as one of my more proudest pieces of
Oli Shawyer
- Feb 10, 2022
- 4 min
Living lighter...
Applying the principles and learnings of behaviour change to... obesity!
Oli Shawyer
- Feb 5, 2022
- 1 min
Thinking differently...
Came across a time machine that allowed me to trip over some old work... and a reminder of how great thinking differently can be!
Oli Shawyer
- Jan 3, 2022
- 2 min
Starting with WHY
Starting with WHY... a decent framework to help unpack some pretty strategic questions...
Oli Shawyer
- Sep 23, 2020
- 5 min
Tackling a new gig...
COVID has meant many people are taking on new jobs. With the transition period key to overall success, here are some tips I've collected.
Oli Shawyer
- Jul 29, 2020
- 4 min
Decoding goals...
Wanting and reward in the form of achieving a goal, as opposed to liking something, is what drives our willingness to pay for something.
Oli Shawyer
- Jul 28, 2020
- 3 min
Sporting Premierships and 8-Year-Old Boys...
If your club is the current Premiers (in any sport), 8-year-old boys may be one of the most important demographics for you to focus on.
Oli Shawyer
- Jul 21, 2020
- 3 min
Bad strategy abounds...
As we all crawl towards some sort of finish line for 2020, the eyes will need to shift towards the horizon to tackle what comes next.
Oli Shawyer
- Jun 2, 2020
- 3 min
Lots of words, plenty of learning...
The last few weeks, I've picked up some incredible books. Some that albeit have nothing to do with sport, have everything to do with sport.
Oli Shawyer
- May 23, 2020
- 2 min
Is there a strategic silver lining in this...?
As we look forward, and work to make the best of a terrible situation, there comes a huge chance for leaders to develop good strategy.
Oli Shawyer
- May 20, 2020
- 3 min
From Scotland to Melbourne
An all-things sports marketing chat with Scottish FA's Chris and Michael.
Oli Shawyer
- Apr 30, 2020
- 3 min
Don't panic. Breathe.
Sports fans won't attend games without coronavirus vaccine! Hold up... just take a breath.
Oli Shawyer
- Apr 26, 2020
- 3 min
The 'Godfather of Effectiveness' speaks
Peter Field breaks down lessons form previous recessions to explore how brands should act during the Coronavirus.
Oli Shawyer
- Apr 2, 2020
- 4 min
The Wednesday Wrap
The Wednesday Wrap is a weekly nod to things I've come across out and about in-market within the previous week for you to indulge.
Oli Shawyer
- Mar 26, 2020
- 6 min
Chatting with Neil...
Many weeks ago, I sat down with Neil Horowitz to talk all things #sportsbiz and Aussie Rules football.
A brain dump of all things marketing and brand as they come to mind and I find the time to jot down.
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