What's sportegy?

Every sports club wants, and needs, to grow. But when managing a very unpredictable product, coupled with very little appropriate resource, pursuing such a multi-faceted goal is often a very reactive or ill-equipped endeavour.

Such reactivity and lack of support empowers tactical response.

Tactical response elevates the need for immediate results.

Immediate results establishes short termism.

Short termism kills sustainable, long-term growth.

Rinse, wash, repeat.

Status quo is embedded.

To help guide and ultimately snap sports clubs out of this cycle, sportegy is a conglomerate of sports business and sports marketing professionals, established by me, that provides a bolt-on strategic and tactical offering. With rigour, discipline and focus, we set out to enable and empower sports clubs to pursue a sustainable growth agenda.