Every sports club wants, and needs, to grow. But when managing a very unpredictable product, coupled with very little appropriate resource, pursuing such a multi-faceted goal is often a very reactive or ill-equipped endeavour.
Such reactivity and lack of support empowers tactical response.
Tactical response elevates the need for immediate results.
Immediate results establishes short termism.
Short termism kills sustainable, long-term growth.
Rinse, wash, repeat.
Status quo is embedded.
To help guide and ultimately snap sports clubs out of this cycle, sportegy is a conglomerate of sports business and sports marketing professionals, established by me, that provides a bolt-on strategic and tactical offering. With rigour, discipline and focus, we set out to enable and empower sports clubs to pursue a sustainable growth agenda.