What's sportegy?

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Every sports club wants, and needs, to grow. But when managing a very unpredictable product, coupled with very little appropriate resource, pursuing such a multi-faceted goal is often a very reactive or ill-equipped endeavour.


Such reactivity and lack of support empowers tactical response.


Tactical response elevates the need for immediate results.


Immediate results establishes short termism.


Short termism kills sustainable, long-term growth.


Rinse, wash, repeat.


Status quo is embedded.

To help guide and ultimately snap sports clubs out of this cycle, sportegy is a conglomerate of sports business and sports marketing professionals, established by me, that provides a bolt-on strategic and tactical offering. With rigour, discipline and focus, we set out to enable and empower sports clubs to pursue a sustainable growth agenda.