What's sportegy?

Every sports club wants, and needs, to grow. But when managing a very unpredictable product, coupled with very little appropriate resource, pursuing such a multi-faceted goal is often a very reactive or ill-equipped endeavour.


Such reactivity and lack of support empowers tactical response.


Tactical response elevates the need for immediate results.


Immediate results establishes short termism.


Short termism kills sustainable, long-term growth.


Rinse, wash, repeat.


Status quo is embedded.

To help guide and ultimately snap sports clubs out of this cycle, sportegy is a conglomerate of sports business and sports marketing professionals, established by me, that provides a bolt-on strategic and tactical offering. With rigour, discipline and focus, we set out to enable and empower sports clubs to pursue a sustainable growth agenda.

Want to chat?

Whether you know what you need help with, or have absolutely no idea, shoot me an email and let's chat. If in doing so we find a mutual opportunity to work together, brilliant. If not, meeting new people is always a win!

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