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  • Writer's pictureOli Shawyer

An intro to BE

Recently, I was invited into MCN for a guest-speaking session to cover off an introduction to behavioural economics, and how understanding human behaviour better could both help marketing, and their specific day-to-day roles.

I was really excited about it, notably because MCN is where I started my career near 10 years ago. It was brilliant to see some familiar faces, and it was a great session that really seemed to hit home.

For anyone that might be interested, I've covered off my presentation below. If you want me to talk you through it all in more detail, or in your workplace, just hit me up. More than happy to spread the BE love.


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